C O N T E N T - S I N G L E . P H P

6 October 2020 til 13 June 2021

A C F : G A L E R I E
A C F : I N F O B O X

“All media [—or technologies—] work us over completely. They are so pervasive [—permeating throughout—] in their personal, political, [economic, aesthetic,] psychological, moral, ethical, and social consequences, that they leave no part of us untouched, unaffected, unaltered.”

Marshall McLuhan,The Medium is the Message, 1966


The Canadian historian of literature and founder of media studies reached a large audience with his expertise and creativity. McLuhan was a prototype for a new form of intellectual for the electronic age who sought a new way out of the Maelström created by out own ingenuity. He eschewed peer review and published his ideas experimentally, often collaboratively in the popular press, testing for reactions. This active, live scholarship was roundly scorned by many of his academic colleagues, admiringly envious of the dynamism of his ideas and the seeming endless appetite for them in the mass-media. McLuhan allowed himself to be taken up in the media, and the media rewarded him with fame.

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